ello, I Love Tsu, Won't You Tell Me Your Name

Almost as if right on queue a couple of new social networks have arrived in recent months. The last time I found myself between full time assignments, Google+ captured my attention and consumed a significant portion of my free time.

Perhaps I have missed some, and surely others will come along in time. But let me share some initial impressions of ello and Tsu.

ello popped up and when one of my good friends from Google+ days invited me to participate I thought I would give it a go. Signing up was quick and easy and I was in. It took all of about ten seconds to realize this was not a feature rich environment. In fact, I characterize the interface as rather spartan.

To be fair, I tinkered a bit, was not overly impressed and have not returned since. While I was "tickled" frequently for a few weeks, I have not received any recent notices of a new post or invitation to return. It seems to me activity there is quite low.

The promise of ello is a new place to interact with others of like minds without the fear of your content or data being exploited for financial gain. The operators promise the basic service will be free forever. They will never sell advertising on the site, nor sell data about their subscribers to anyone. Their plan is to up-sell with special features so compelling you will be happy to pay for them. This is a familiar business model sometimes called the freemium model.

Tsu, on the other hand, has a rather different approach. They will sell ad space and hope your content will attract eyeballs and drive revenue just like some other social networks we all know and love. The difference, though, is the 90 / 10 revenue sharing model. Yes, 90% of the revenue driven by your content will be credited to your 'bank' while the operators are only keeping 10% of it.

The interface looks like the what you would get if Google+ and Facebook got together and had a baby. It is very similar in appearance with a multi-dimensional stream, right side ad bar, and several other familiar features and functions including the like, share, friend and follow constructs.

I like Tsu and plan to continue to have fun with it, posting faux proverbs and the occasional story, graphic or video people might find amusing. I want to see just how many pennies I can accumulate under this novel business model.

Has someone finally come up with the magic to compete with Facebook? Will this new upstart grow fast and prosper, while its participants also prosper?

You can click here to sign up, explore and decide for yourself.

Captain Joe

Follow me on Twitter @JPuglisiLLC

No Lack of Focus

Often people view social networking as a waste of time or distracting. Sneaking a peek at your daughter's Big Bird costume or reading the tweet on who won the New York marathon is very likely to draw your attention away from whatever it is you are supposed to be doing.

Yet, I had an experience last week at the 2014 FW SIM CIO Executive Leadership Summit which suggests otherwise.

It was my plan to kick back and attend all the sessions, absorbing the wisdom and experience the world class lineup of speakers would share with us. I had no role in the formal agenda as a speaker, moderator or even panelist. But I did want to tweet and share an occasional nugget with all of you, my Twitter followers.

I have done this before at meetings and conferences when I saw an opportunity to pass along a catchy phrase, bit of news or novel concept in 140 characters or less. There are usually one of two pearls worth pecking out on the old iPad, even at the risk of missing the next sentence or two.

As usual, the CIO Summit lived up to its reputation with a long list of top notch presentations from the opening session on security with industry giant Whit Diffie and former head of the FBI Shawn Henry, right through to the informative and very entertaining close by noted columnist, author and TV host, David Pogue.

There was no lack of material to tweet. It felt like every other sentence was a sound bite that just had to be sent out to the world. But instead of this being a distraction, I found myself listening more intently and mentally digesting the ideas, concepts, facts and opinions of these thought leaders. I was paying more attention and remained more focused throughout the entire day.

In fact, at the close of the conference, our host and moderator had to catch a flight. I was invited to jump on stage and pinch-hit some closing commentary. With very little preparation, I was able to walk through the high points, still fresh in my mind.

Of course I refrained from tweeting while on stage.

Captain Joe

Follow me on Twitter @JPuglisiLLC