People often react to my use of social networks to "check in" at a location, regularly posting my adventures in travel, food or special events. Those of you who may follow me on Facebook pretty much know where I am or where I am headed, what I am eating, drinking or cooking, and sometimes the people who are with me. "Why do you want everyone to know where you are and what you are doing?" I am asked, "Don't you want some privacy in your life?"
Allow me to explain.
First, I segregate my network activity into social and business, and while there may be occasional crossover, these social posts are purely for fun. My social posts are done using Swarm (successor to Foursquare), Facebook and a personal Twitter account. More recently I started posting via Instagram in an effort to keep up with current trends. The accounts are connected so, for example, a Swarm check-in automatically posts to Facebook and tweets. Similarly, my Instagrams also post to Facebook and Twitter.
My friends, family and I all derive a certain pleasure in sharing. I know this from the "likes" and comments garnered over the years. With people segregated in both time and space, this turns out to be a great way to keep everyone apprised of events, however important or mundane, in my life. Whether its a simply an extraordinary meal at a local restaurant or family wedding photos, what better way to 'broadcast' this small chapter of your life to those who care? Followers can choose to view, react or ignore each however they please.
So, what about privacy? Well the most effective means of keeping something truly private is to not tell anyone. So where I want privacy you are not likely to see any posts. It's that simple. Most of the time I have nothing to hide and no reason to be secretive. In fact, there have been a couple of instances where posting my whereabouts has lead to an unexpected and pleasant chance meeting with a friend or family member. Unless you are ducking bill collectors or the mob, why not let people know you are around?
Posting on LinkedIn, Google+ and my business Twitter persona are whole different kettle of fish. There the main purpose, as it says on this blog, is to educate, inform and sometimes entertain in a professional way. On these networks I share my blog posts, business knowledge, experience and even pieces of useful information gleaned at seminars, conferences, events and publications. It is important to remain informed, connected, active and visible in today's business world.
That's how I leverage social nets to keep friends and family informed, share life experiences and to remain ever present among my colleagues and peers in business.
How does that differ from what you routinely do?
Follow me on Twitter @JPuglisiLLC