First, let's look at what has changed in the policy. In a word, nothing. All the rights and privileges, protections, promises and procedures under the old terms are still in force in the new version. There are no substantial additions or deletions and the level of protection over your personal data remains the same.
The change in practice does, however, mean that information gleaned from your use of any service will be combined with similar information from the use of other services to create a more comprehensive profile about you. Videos you select on YouTube (while signed in) will add to the equation when you conduct a Google search to better focus the results to your preferences. I love the example of an individual who views automobiles on YouTube and frequently writes email or Google Plus postings about cars. A Google search for jaguars is then going to produce content about the automobile and not the animal for this person.
Google publish a very easy to read guide about how to stay safe on-line and keep your data secure. Google only aggregates data and sells the results without links to individuals. Google observe and document trends and human behavior which is information of significant value to companies. But the actions or behavior are never identified to the individual unless the individual has specifically opted in.
If you still have concerns of would like to understand the services Google offer and how they could advance your business efficiently and securely, feel free to contact me. All you have to do is click on the call me tool below the author bio on the right.
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