Wednesday, March 7, 2012

Not Another iPad3 Review

That's right. This is not another iPad3 review. Since everyone and their brother is busy covering the much anticipated releases of the iPad3 I thought I would avoid that topic and seek some other, more pleasant diversion. You see, I have an iPad2. For the longest time I lusted after one badly. I wanted it so that I could have the tablet experience just like everyone else.

Then, as you may recall, on the luckiest day last year I actually won one as a door prize. It has been terrific and it does everything I need it to do. Now, I am sure the iPad3 will have all kinds of sexy new capabilities including a bigger screen, better camera, more memory, faster connectivity (LTE) and so on.  But, frankly, I don't really need any of that. I'm happy to stick with my iPad2.

Fortuitously, a post about music, my other passion in life, just happened to come across my screen.  I took the opportunity  to try purchasing music using the new Google Play service. One of my fellow plussers, Frank Garufi Jr. shared Ryan Van Sickle's announcement that his album Ghosts Of The Brokenhearted was now available for purchase on Google Play. Having met and heard Ryan in person I knew this would be a set of tracks I would enjoy. So what better way to test this new service one day after its launch?

Click. Click. Click. Okay, I own the album. Couldn't be easier. My stored credit card was used. There was no delay, no shipping, loading or ripping needed. The entire album was instantly available to me on any of my devices. As an extra added bonus Google Play lets you "share" or announce that you have bought the album on the Google Plus stream. When you share, you give everyone who has circled you one free play of the album. Share public and even people who have not circled you are entitled to sample the songs.

Brilliant. Not only do I get a bargain and the ability to play this album or any track it contains, but I can allow all those people who follow me on Google Plus to listen to it as well. For any music buff, this is a great way to grow your following. Word gets around that you throw a free play of an entire album once in a while, people will be enticed to circle you.

From the artist's perspective, this is free publicity. Exposure of the best kind. Whether you sample one track or play the whole album you are one tiny click from buying it. We all know about impulse purchases.

There is a lot more to explore in Google Play and if I encounter any other extraordinary features I'll be sure to let you know. In the meanwhile, I'll be sitting back and listening to some hard driving tunes on my iPad2.

Captain Joe

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