Often people view social networking as a waste of time or distracting. Sneaking a peek at your daughter's Big Bird costume or reading the tweet on who won the New York marathon is very likely to draw your attention away from whatever it is you are supposed to be doing.
Yet, I had an experience last week at the 2014 FW SIM CIO Executive Leadership Summit which suggests otherwise.
It was my plan to kick back and attend all the sessions, absorbing the wisdom and experience the world class lineup of speakers would share with us. I had no role in the formal agenda as a speaker, moderator or even panelist. But I did want to tweet and share an occasional nugget with all of you, my Twitter followers.
I have done this before at meetings and conferences when I saw an opportunity to pass along a catchy phrase, bit of news or novel concept in 140 characters or less. There are usually one of two pearls worth pecking out on the old iPad, even at the risk of missing the next sentence or two.
There was no lack of material to tweet. It felt like every other sentence was a sound bite that just had to be sent out to the world. But instead of this being a distraction, I found myself listening more intently and mentally digesting the ideas, concepts, facts and opinions of these thought leaders. I was paying more attention and remained more focused throughout the entire day.
In fact, at the close of the conference, our host and moderator had to catch a flight. I was invited to jump on stage and pinch-hit some closing commentary. With very little preparation, I was able to walk through the high points, still fresh in my mind.
Of course I refrained from tweeting while on stage.
Follow me on Twitter @JPuglisiLLC