And we, the public, dutifully line up for the kill. The handful of successful bargain hunters are paraded in the media, while the vast majority mutter to themselves and drown their sorrows with a series of purchases of perfectly acceptable substitutes.
The technorati, on the other hand, will wait for Cyber-Monday. From the safety and comfort of their own living room, kitchen or bedroom (wherever they use their computers) they will relentlessly pound the keys until they have located and ordered exactly what they wanted. Oh, that particular item may be out of stock or the wrong color, but no matter. Bring on the search engines and they will find it somewhere else in a flash. Not sure if the alleged sale price is really a bargain? Let's do a quick look around at other sellers and compare, without ever leaving our chair
Maybe you needed those lace up boots with the fur lining but couldn't get to the department store that carried them. No worries. We'll order them on-line and, look, they are the same price and UPS will bring them right to your door at not extra cost.
There are entire web sites devoted to bargains the year round. Sites that help you find the best price or locate obscure or unusual items.
With the abundance of social networking sites, we can even stay in close touch with our shopping buddies, taking tips and comparing notes with one another. City, state and even country boundaries don't exist. Often we can cut out the middleman and buy direct from the source.
Now, wasn't that easier than participating in the madness of occupy mall street?
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