Of course my academic credentials and years of experience both in consulting and as senior management in medium and large companies also provides a number of skills which small business owners might find attractive in their advisors. These have lead to several opportunities outside of the CIO realm. But up until now, those opportunities have been limited.
This week I ran across BoardMyBiz.com, a site recently established for the sole and express purpose of matching advisors to companies. Created by Kathleen Murray, this site allows anyone to create an account using an email address or connection to LinkedIn. There are step by step instructions for potential advisors to complete a profile.
In the past, advisory boards have been formed and staffed with people who are typically hand selected. As an example, key customers or early adopters might be invited to the inner circle. LinkedIn with hundreds of millions of profiles is a huge source of talent which can be mined for this purpose.
BoardMyBiz is a fresh, new approach and as it becomes more widely known might be the better alternative for choosing your next set of inside advisors.
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